Rod Hoylman is a senior strategist with Mark Blankenship Enterprises, LLC. 

Hoylman is one of the most respected and experienced opinion and market researchers in the industry.  For more than 20 years, he has conducted and analyzed thousands of quantitative research projects, moderated and analyzed hundreds of qualitative research efforts which helped shape numerous, effective advertising, public relations, litigation and marketing strategies for clients in the public and private sectors. 

In addition to assisting health care, utility, energy, litigation, higher education and other clients in forming successful communications strategies, Hoylman’s work and expertise have been used by public service commissions, professional journals and other government organizations. 

Holyman’s in-depth analytical approach to public opinion research affords clients unique insights and the attention to detail which often serve as the difference between highly successful and effective communications plans and simple, costly, less effective recommendations. 

Holyman has served as a professor at the University of Charleston and West Virginia University and is a regular guest lecturer at other academic institutions.  He received both his M.B.A. and undergraduate degrees from West Virginia University.  He is a member of the American Marketing Association, American Society of Trial Consultants, American Association for Public Opinion Research, and Market Research Association.